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Ello No Worries
Here is what I just posted on GPlus about Ello worrying about becoming the Walmart of social if they allow selling:
1. Setting up authorize.net gateways isn't easy.
2. Getting PCI compliance from banks and credit cards isn't easy.
3. NO ONE has shown how a social feed can be successfully monetized.
So to the team at Ello I would say imagine you are about to take a trip around the world. You are at the foot of your driveway and "becoming the Walmart of social" is a world away :). M
PS. If Ello allows selling what does that do to their "no ads" positioning?
Maybe the first thing to worry about is scaling their social network to a point where it is beloved and used by us INSTEAD of Facebook or Twitter then worrying about becoming the Walmart of social may make some sense.
In my mind this is another social net whose invitation only beta has all but killed it. So worry less, do more is my advice.
