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Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times.
Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.
This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.
From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.