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What Do Consumers Think About Social Media?
We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas.
Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work.
That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading.
Interesting summary of a Sprout Research report on how consumers view social media. Both are worth reading.