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. Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours).
Neil's post is here:
http://circleoflegaltrust.com/is-not-participating-in-social-media-a-liability/
Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..."
http://martinmartysmith.com/content-marketing-lawyers-123/
Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK
The retainer is a projectized version of the lawyer's billable hour. Content marketing can be the current day "retainer" for lawyers.