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Social Marketing Revolution
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Scoop.it!
Social Media Is My JOB
Martin (Marty) Smith's insight:
Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd 
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Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Martin (Marty) Smith's insight:
Be Careful and Model SMM The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol).
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Complex.com rates the top 25 comments sections on very diverse websites.
Martin (Marty) Smith's insight:
Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating. When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea).
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![Your PUBLIC / PRIVATE Life Is The Same - Facebook Photo Firing [+ Marty Big Red C Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/uOVZdZDqlJkJLrgK6pA50zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A Massachusetts woman is on unpaid leave from her job after posting an offensive photo on Facebook.
Marty Note
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What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. Marty Note Via Gina Stepp
Martin (Marty) Smith's comment,
November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :): 8 Hours Curating 4 Hours Listening (checking Topsy and quantifying results) 4 Hours Conversations (curating comments, commenting on others) 4 Hours Research, Planning, Analytics 4 Contignecy & Emergencies 4 Movements (i.e. "super campaigns") 8 Hours OPEN ============ 40 hours I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
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Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong.
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Join the Tech Cures Cancer Movement. Marty (@ScentTrail) is donating his 2013 salary to fund the Tech Cures Cancer movement. Find out how you can help.
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Sydney Morning HeraldIt's complicated: why our Facebook romance is fadingSydney Morning HeraldThat, in a nutshell, describes Facebook 2.0; a new phase in the evolution of the social media behemoth that has radically reshaped how 1 billion of us...
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The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process. Marty Note "What sells online is targeted, meaningful information. What doesn’t sell is half- baked, wannabe materials which don’t work as sales leads or act as deterrents, like hype content. Social media is fussier still. If you were at a party trying to have fun, would you drop everything to be sold insurance? The insurance companies don’t sell to the social sites like that. They work with targeted information, based on the “This is useful” approach to content, and it works." From Jeff Bullas Blog
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How To Avoid Epic Customer Service Fails
Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match.
Not so much as it turns out as this post on how my TV was stolen twice proves.