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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
According to this post:
1 Facebook comment = 7 likes
1 Facebook share = 2 comments, 14 likes.
I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes.
When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.