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Scooped by Martin (Marty) Smith
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Lessons In Creating & Protecting Scaled Community TED Talk via Twitter's Del Harvey @delbius

From www.youtube.com - July 28, 2014 7:14 AM
When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding sounding scenarios that could harm users...


Martin (Marty) Smith's insight:

When a 1 in a million thing happens 500 times a day, there are not 500,000,000 tweets a day, you have to think in scale as Del Harvey explains in her excellent TED Talk. Community demands a proactive stance or, as Harvey explains, having someone think about and prevent catastrophe.

"I pause and think, how could all of this go horribly wrong?" The idea of visualizing catastrophe is a must when one in a million happens 500 times a day.

Great example of how a community manager must think "in scale" and create "smart protections" that help without hindering.


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Rescooped by Martin (Marty) Smith from Digital & Mobile Marketing Toolkit
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B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | Social Marketing Revolution | Scoop.it
From visual.ly - November 26, 2013 9:18 AM

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide, sophiedesc
Martin (Marty) Smith's insight:

Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media:

Secret SMM Theory 1: Not about B2C Long-term
I think real profits will come from using social tools inside an enterprise.

Secret SMM Theory 2: When Doesn't Matter as Much as HOW
If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin.

Secret SMM Theory 3: Who You Know Is Important
Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.

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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.
Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.
Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.
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