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In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. Via Lauren Moss, Vincent Bastide, sophiedesc
Martin (Marty) Smith's insight:
Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media: 
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![Why B2B Brands Must Invest In Social Media [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/xWLx0sPVsizgNjarkHq3Rzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:
The B2B Soical Embrace I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.
Mertens Marketing's curator insight,
April 18, 2013 3:38 AM
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden. |
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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business
Martin (Marty) Smith's insight:
Great B2B Social Media influence infographic.
Pierrick Fischer's curator insight,
August 12, 2013 3:57 AM
Interesting infographic. The two most important numbers to me: - 1/4 of all time spent online is on social media - lead conversion rate on social media is 13% (especially high) 
TheSoulfulEMU's comment,
August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment,
August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.
Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.
Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.