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Scooped by Martin (Marty) Smith
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A Must Listen: Google+ Guru B. L. Ochman Hang Out Today 3:00 EST With @DonnaPapacosta

A Must Listen: Google+ Guru B. L. Ochman Hang Out Today 3:00 EST With @DonnaPapacosta | Social Marketing Revolution | Scoop.it

B. L. Ochman On GPlus, Life & Internet Marketing 
If you've never heard B. L. Ochman discuss Internet marketing and GPlus you've missed out. B. L.'s intelligent vision, deep understanding of GPlus and ability to tell a story as only a New Yorker can entertain, inform and amaze. 

B. L.'s humanity is what impresses me the most. She is beyond busy, as we all are, but makes it a point to support those who support her. When I met Seth Godin, back in the day, he was like that too. Over time and as a guru's dance card gets more full they lose intimacy with the little guy blogging his or her heart and passions.  

Betting that doesn't happen with B. L. since she is grounded, real and authentic. Keeping a healthy skepticism about oneself is the first rule of being able to stay in touch with those who got you to "guru" status in the first place and B. L. is healthy and skeptical (lol). 

I've never met B. L., but I like her immensely for her willingness to share, her creative vision and articulate definition of What's Next. Here is the link to today's hangout with Donna Papacosta

https://plus.google.com/events/cl3cug3deu0jn3cq2fakcgfiu10?hl=en&partnerid=gplp0  

Today (Friday) at 3:00 EST 

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Scooped by Martin (Marty) Smith
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Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman

Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman | Social Marketing Revolution | Scoop.it

GooglePlus Rocks
+B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:

GooglePlus is NOT a social net but a revolution in online communication.

and

There has never been a TOOL like it.

This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea.

If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too).

Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity?

How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty

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