Social Marketing Revolution

This surprised me by making me laugh as well as getting some good points across. If that headline made your eyes widen too then read it and see what you think!

This article instantly grabbed my attention when I read the title. It was very blunt and seemed to give social media a negative connotation, but after actually reading it, I began to realize that it was more of a backwards way of promoting social media. The author initially talks about how a big reason as to why many businesses still exist out there who do not take much to promoting their brand online are generally an older generation of people who prefer traditional forms of media rather than websites that confuse more than benefit them. Writer Jeff Bullas also takes a stab at the idea that social media can be easily measurable. It is instantaneous just like the initial content is to post it on there. Feedback from customers can come by so quickly and at no cost at all over these sites. So much information can be gathered through social media as consumers get a chance to voice their opinions on what they are looking for in a brand. There are other good points that he does bring up such as being afraid of having negative comments posted on their main business website. However, on the contrary, there are ways to deal with this type of feedback. For one thing, companies can gain a better understanding of what customers are looking for and may be able to improve on something if there are any complaints. If anything particularly vulgar happens to arise, there are plenty of filters that businesses can use in order to prevent any unprofessional content from being posted on their wall. Lastly, Bullas also mentions how many people feel like social media is just a passing trend. He may be right about that but being a marketing major myself, one of the most important things to keep in mind is to try to stay ahead of the times. Trying to think of what is new and up and coming will be extremely beneficial since everything is constantly changing and companies’ must be certain that they are still satisfying all of their customers’ needs. Right now the hot thing is social media and who knows what will happen in another twenty-odd years.