Social Media Content Curation

Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.

At the Online Video Platform Summit, this session, "But What About the Content? Curation, Aggregation, and Creation", examines the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.

According to panelist Steve Rosenbaum, an evangelist on the power of curation who recently released his new book, "Curation Nation: How to Win in a World Where Consumers are Creators", we are drowning in data and curation is the only way to remain competitive in the future. Rosenbaum says that information overload has led to publishers to shift from being an authority, to curating a conversation.

Watch the video below for more of the discussion.

Redux is your entertainment guide to the web.

Redux helps you find and enjoy videos, photos, music, and websites recommended by people who love the same stuff you do.
You can also create your own channels or add your own picks to various channels.

Recommended by Mashable, TechCrunch, GigaOm and others.

If you really want to break it down for your non-marketing friends, I suggest comparing your work to that of Tosh.0 - the internet clip based show on Comedy Central.

This features the best (or worst, depending on who you ask) video clips from the internet curated by the host, Daniel Tosh. True to the definition above, Tosh provides "insight" and "commentary" into the clips, adding additional value for the viewer.