Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.
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Social Media Content Curation
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News, Trends, New Tools about Content Curation and Social Media: One Universe to allow people to get access to more specialized sources.
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Giuseppe Mauriello
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I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.