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The era of mass marketing, sales driven information gathering and sharing, and being “just good enough to win” is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. In the fragmented and fast moving world of concepts, buzzwords, technologies, and applications, most executives are looking for looking for answers to a few basic questions:
- What matters?
- What’s different?
- How can I and or my organization benefit?
- Where is the opportunity?
- What should I do now?
- What matters?
- What’s different?
- How can I and or my organization benefit?
- Where is the opportunity?
- What should I do now?
