Social Media Content Curation

The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.

Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources.

The news site factors in a reader’s likes and dislikes, combining algorithms with ‘expertise from the newsroom’.

Trove takes advantage of Facebook Connect to pull in a user’s interests as outlined by his or her Facebook profile to help jump start the personalization part of the equation.

The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.

Social media platforms at their outset allowed us to share information on what’s happening in our daily lives with friends and family. In the past few years, we’ve seen these channels gain credibility as we’ve been granted access to breaking news (Twitter), opinions (blogs) and visual content (YouTube, flickr, Twitpic, etc.) through them.

As we’ve seen in coverage on The New York Times, the media do not hesitate anymore to integrate social media elements into their stories, but social media by itself offers so much more potential for storytelling by its immediacy and its unfiltered authenticity.

Trunkl.y is taking social bookmarking to a whole new level.
Why? Because it keeps track of all the links you show any interest in, all over the social web.

Trunk.ly captures anything from: Twitter, Facebook, Delicious, Tumblr, Posterous, WordPress, Instapaper, RSS Feeds.

Trunkl.y’s emphasis really is on the social part of bookmarking, meaning that whatever you bookmarked and wherever you bookmarked it, trunkly is going to help you keep track.