Social Media and its influence

I have posted two previous articles and one at SMM Magazine on the Klout menace.

 

Mark Schaefer has recently posted a number of warnings on his excellent blog, Grow. But I think the topic deserves another visit.

 

Mechanically measuring someone’s influence using an algorithm is going to be imprecise and quirky. Does anyone really believe that Justin Bieber is the most influential living being? or even the most influential online American?

 

I check my ratings on PeerIndex, Klout and TweetGrader and my rank on SMM marketing professors list, but don’t get distraught when I have slipped a point or another highly followed marketing professor has emerged. It is kind of fun to see how I and my online friends are rated and ranked.