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Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google.
The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga).
Mahajan and Poloney told me last fall that the company’s aim was to make launching and optimizing a Facebook ad campaign as easy as possible for mobile app developers, by automatically creating and testing “hundreds of variants” for each campaign.
In its announcement, Toro writes that joining Google will give team members access to more resources and distribution, allowing them to “continue our mission of making the lives of app developers easier.”
Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google.
The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille (and was acquired by Zynga).
Mahajan and Poloney told me last fall that the company’s aim was to make launching and optimizing a Facebook ad campaign as easy as possible for mobile app developers, by automatically creating and testing “hundreds of variants” for each campaign.
In its announcement, Toro writes that joining Google will give team members access to more resources and distribution, allowing them to “continue our mission of making the lives of app developers easier.”