Your new post is loading...
The now famous phrase – “knowledge is power “– coined centuries ago has been attributed to various speakers. However, if we wanted to adapt this saying for today, one could easily add “…and social media is God!” Like it or hate it, social media is a powerful tool that has changed the way the world communicates, creates, recreate, shares – or in some cases – withholds – knowledge. It can influence the rise or (more importantly) fall of empires, corporations and reputations.
Social media is far from being the bad kid on the block, though. It can be an invaluable ally to overcome brand reputation crisis and, most importantly, to prevent them. Speed, virility, ubiquity, easiness, is what makes it one of the main communication channels to manage crisis nowadays.
Many have learned the hard way that even the most risk-averse and cautious companies face reputation crisis. While all communication channels are relevant, the one where things happens fast and spread quicker is precisely social media. It’s more and more necessary to have a social-media-ready crisis communication strategy handy than facing a momentous problem without any battle plan.
We wanted this article to be your handy go-to reference to manage social media crisis where your company’s reputation is compromised. Let’s have a look at it!
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/social-media-and-its-influence
The now famous phrase – “knowledge is power “– coined centuries ago has been attributed to various speakers. However, if we wanted to adapt this saying for today, one could easily add “…and social media is God!” Like it or hate it, social media is a powerful tool that has changed the way the world communicates, creates, recreate, shares – or in some cases – withholds – knowledge. It can influence the rise or (more importantly) fall of empires, corporations and reputations.
Social media is far from being the bad kid on the block, though. It can be an invaluable ally to overcome brand reputation crisis and, most importantly, to prevent them. Speed, virility, ubiquity, easiness, is what makes it one of the main communication channels to manage crisis nowadays.
Many have learned the hard way that even the most risk-averse and cautious companies face reputation crisis. While all communication channels are relevant, the one where things happens fast and spread quicker is precisely social media. It’s more and more necessary to have a social-media-ready crisis communication strategy handy than facing a momentous problem without any battle plan.
We wanted this article to be your handy go-to reference to manage social media crisis where your company’s reputation is compromised. Let’s have a look at it!
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/social-media-and-its-influence