Your new post is loading...
Instagram on Wednesday launched IGTV, a new long-from video platform that gives marketers another way to reach its vast audience -- which now stands at 1 billion users.
The new platform for content creators, which will be available as a standalone app and within Instagram, makes Instagram a more direct competitor with other digital media giants like YouTube as well as traditional media. It also gives Facebook, Instagram's parent company, a fresh channel for advertisers -- Instagram already accounts for a growing portion of Facebook's mobile ad revenue.
Calling IGTV its "most exciting feature to date," Instagram explained that videos on the app are fullscreen and vertical, optimized for watching on a smartphone. Each video can be up to an hour long. Anyone can post their own videos to IGTV via the app or the web and create their own "channel.
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/social-media-and-its-influence/?&tag=Instagram
Instagram on Wednesday launched IGTV, a new long-from video platform that gives marketers another way to reach its vast audience -- which now stands at 1 billion users.
The new platform for content creators, which will be available as a standalone app and within Instagram, makes Instagram a more direct competitor with other digital media giants like YouTube as well as traditional media. It also gives Facebook, Instagram's parent company, a fresh channel for advertisers -- Instagram already accounts for a growing portion of Facebook's mobile ad revenue.
Calling IGTV its "most exciting feature to date," Instagram explained that videos on the app are fullscreen and vertical, optimized for watching on a smartphone. Each video can be up to an hour long. Anyone can post their own videos to IGTV via the app or the web and create their own "channel.
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/social-media-and-its-influence/?&tag=Instagram