Simply Social Media

...just because you’re using social media for business, that doesn’t make you a “social business”. Far fewer companies have applied the principles of social networking throughout their business; in many cases the Facebook and Twitter presence is just a Social Façade, a marketing layer that aims to disguise that in the rest of the company it’s the same old anti-social business as usual.

Of course, there’s absolutely nothing wrong with using social media as a marketing channel. But to see social solely for this purpose means missing out on much wider potential benefits. A report by McKinsey Global Institute in July 2012 claims that “while 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.”...

If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come right down to it, there are two steps to building a brand: creating content and getting the right people to see it. Here is a five step process you can follow to get the right eyes on your content....

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