Simply Social Media

These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing.

According to a WebDAM infographic, 84% of all communication will be visual by 2018. So, there’s no better time than the present to ensure you’re creating and sharing top-notch imagery. And that starts with following sizing best practices for each channel.

To help you do just that, below is a quick cheat sheet for sizing your images for optimal impact, complete with dimensions and some examples. In addition, you’ll also find some helpful tools that can help your resize, edit or create images....

With Canva, creating social graphics is a snap, with templates already sized to fit Facebook covers and posts, Twitter headers and posts, Instagram posts, Pinterest pins, Google+ covers, Tumblr banners and graphics, and YouTube channel art.

Above all – your first concern should be that your visual content is being seen how you intend it to — that the dimensions are right, so nothing gets cut off or stretched out of proportion.

But don’t strain your brain trying to remember how many pixels go where or scour each site’s help section for the information — instead, bookmark this page and use the infographic below as a cheat sheet for creating all your social media images....

Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase....

The second-best thing about Instagram is it makes extremely amateur “photographers” like me feel as though we’re capable of taking professional-quality pictures. The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it’s (dare I say) the most effective platform out there. Here are the top four reasons why...