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Excellent case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.How can wineries use social media to increase sales when the law prohibits them from giving away product samples?Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty....
Excellent social marketing case study filled with practical inside and useful social media tips.