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Scoop.it!
You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...
Jeff Domansky's insight:
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10 
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Scoop.it!
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions?
ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....
Jeff Domansky's curator insight,
May 16, 2013 3:04 PM
This is a great example of an infographic that tells a story effectively. it's also critical SEO information for any PR, marketing or social marketing pro trying to measure the success of social media programs. |
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10