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Sharing the best social media tips and tactics with the emphasis on SIMPLE <a href="http://www.socialimpakt.com" rel="nofollow"&gt
Curated by Jeff Domansky
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B2B Mobile Marketing: 15 Ideas You Can Use Today

B2B Mobile Marketing: 15 Ideas You Can Use Today | Simply Social Media | Scoop.it
From www.v3im.com - May 18, 2013 3:36 PM

Ready to launch a B2B mobile marketing strategy but not sure where to start? Try these 15 tips you can use today. If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

 

The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business.

 

But before we get started, let’s recap a few mobile marketing statistics so that you can better understand why B2B mobile marketing is becoming so critical in today’s world. Check out these statistics compiled by BarnRaisers.com: 9

-  6% of marketers currently use or are planning to incorporate mobile into their mix

-  85% report an intent to raise their mobile budgets in the near future 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads 

-  42% are concerned about having proper mobile metrics in place

-  42% report an ability to prove ROI

 

Only 21% state they have been successful in mobile – a decrease from 2010 Now you’re convinced, right? If you’re still unsure of how exactly to go about implementing a B2B mobile marketing strategy, here are 15 ideas to get you started:...

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Jeff Domansky's curator insight, May 18, 2013 3:35 PM

Great mobile marketing starter kitand valuable tips.
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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Simply Social Media | Scoop.it
From leaderswest.com - May 18, 2013 2:49 PM

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...

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Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Jeff Domansky's curator insight, May 4, 2013 2:11 PM

Great tips, useful distinctions between mobile and traditional marketing.
Zeebric's curator insight, May 6, 2013 2:41 AM

Detailed and instructive article on mobile marketing.
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Is Your Small Business Findable On Every Device? | Heidi Cohen

Is Your Small Business Findable On Every Device? | Heidi Cohen | Simply Social Media | Scoop.it
From heidicohen.com - May 18, 2013 3:18 PM

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...

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Jeff Domansky's curator insight, May 15, 2013 3:19 PM

Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.
Phil Lauterjung's curator insight, May 16, 2013 11:16 AM

Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.
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