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When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place.  Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....
These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing.
According to a WebDAM infographic, 84% of all communication will be visual by 2018. So, there’s no better time than the present to ensure you’re creating and sharing top-notch imagery. And that starts with following sizing best practices for each channel.
To help you do just that, below is a quick cheat sheet for sizing your images for optimal impact, complete with dimensions and some examples. In addition, you’ll also find some helpful tools that can help your resize, edit or create images....
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results. Social marketing is a lot of work, and it takes time listening and responding. It's social, and anything social takes an investment of effort and skill. Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later....
From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well.
We're all trying to maintain control of our online footprint as best we can. But with so many opportunities to mess up on the web, it's easy to make silly tech mistakes from time to time.
Luckily for us, there are ways to correct some of these embarrassing slip-ups. I consulted my colleagues and scoured the web (hat tip to you, PureWow) to find the following tech hacks that are so simple and yet so life-changing, you won't believe you ever lived without them....
Content marketing is hard. But it doesn’t have to be boring.Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results. Plus, it’s pretty fun!
I was first inspired by researching the idea of “growth hacking” for a presentation I’ve done at a couple of conferences called, in short, “Hacking Human” … which doesn’t involve body parts and machetes, I swear. The gist of it is that marketers can optimize their content for what humans want and are looking for online, and then use growth hacking principles to test their assumptions and get the most out of their efforts....
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing....
...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...
There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: - Initial consideration (thinking about known brands) - Active evaluation (researching potential purchases) - Closure (the act of buying) - Post-purchase (when consumers experience the products they’ve bought).
The explosion of available products coupled with media fragmentation have led to a reduction in the number of brands that consumers initially consider. Faced with a seemingly limitless number of products and brand information, people tend to depend on brands that have broken through the fire hose of messages.When your brand is one of those initially considered by a buyer, it is up to 3 times more likely to be purchased....
...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life....
Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....
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As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....
Looking for a low-cost way to conduct consumer research?
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Wondering how to use Snapchat for your business?
Want to create deeper connections with your followers?
Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.
In this article, you’ll discover 10 ways to use Snapchat for business.
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
You'll be able to create targeted audience segments for your specific Twitter goals.
In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
You want to be writing the right content, right?
I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?
This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....
But here’s what you need to do to plan your campaign: - Pre-campaign planning
- Define your campaign goals and metrics
- Targeting – who you are going to target and how
- Map out your funnels
- Create your content and build your editorial calendar
- Get all your tracking in place – goals, URL builder, etc.
- Campaign Launch
- Optimization – assess and adjust
- Evaluate at the end of project.
We call this the rocket formula, so of course we have an image of a rocket!...
So how can you keep making the most of social media without interrupting your workflow?
At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.
I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...
Although there isn’t much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on the web… especially for e-commerce related products.
But how do you get started on Pinterest? Well, to get you off and running, I’ve decided to create an infographic that breaks down how to get your first 1,000 followers on Pinterest...
...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. But what does that actually mean? How do you make content that'll help your company sell?
Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it....
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in Ja
nuary, revealing they had a Photoshop-savvy employee armed and waiting? Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy....
Everything has stages. Rocket launches, careers, and life to name just a few. So why wouldn’t your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it.
The issue now is how to get results. If you don’t look at content marketing as a process with stages… then don’t be surprised if your results never take off.So what are the stages of content marketing?The good news is there are only three stages of content marketing to worry about. The bad news is that each is hugely important to getting it done right....
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities....
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![How to Create Content That Sells [SlideShare] | Simply Social Media | Scoop.it](https://img.scoop.it/dAcCgVZlLWWpvCgowgr_WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Lindsay Kolowich uncovers the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. Useful reference!