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It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles. How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both? Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...
In today’s blog post, I want to share with you my 16 best content marketing tools I have been using and how I think you can also use them to build up a solid content marketing strategy. Most of them are free to use so you have nothing to lose trying them, I will mention a few that might have some payment required but I’ll keep those to a minimum. Let’s get into it....
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.
And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.
There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling....
Content marketing is hard. But it doesn’t have to be boring.Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results. Plus, it’s pretty fun!
I was first inspired by researching the idea of “growth hacking” for a presentation I’ve done at a couple of conferences called, in short, “Hacking Human” … which doesn’t involve body parts and machetes, I swear. The gist of it is that marketers can optimize their content for what humans want and are looking for online, and then use growth hacking principles to test their assumptions and get the most out of their efforts....
From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?
I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.Here’s what I learned....
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....
Relevant content is key to reaching valuable audiences. Outlined are tools you can use to come up with blog ideas for posts to keep your content engaging. Content marketing is helping small businesses generate website traffic, online visibility and ultimately, sales leads. And a business blog is key to content marketing. But if you’re like many in a small business, you may find yourself wondering, “What do I blog about today?” If you have trouble coming up with blog ideas for posts, read on. We’ve collected 16 of our favorite tools that help us here at Small Business Trends generate ideas for blog posts. Try out some of these tools the next time you find yourself staring at a blank screen....
Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...
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When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place.  Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....
To become world-class (the top 5%) takes only about a month of focused, intentional work. Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication. However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business. Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....
Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a business; it solidifies and reiterates your brand.
But it's all too easy to fall into a content-writing rut—especially if you've been writing content for a number of years. If you're producing the same type of material and covering the same topics over and over again, your content may be less effective. Don't worry, though. You can reverse this trend with a few simple tweaks.
In this article, we'll look at six ways that you can improve the quality of your content and keep your readers engaged and interested....
This infographic illustrates how to optimize your blog posts for online readers (and get more people sharing them).
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing....
...Without a relevant, high-quality blog, you will not be able beat your competition in the current marketplace. The average company with a blog attracts 55% more website visitors and 97% more inbound links and has an impressive 434% more indexed web pages than companies without blogs. Publishing a top-notch blog makes it much easier for prospects to find you through an Internet search. Each new lead has the potential to become a loyal blog subscriber and ultimately convert to a client...
Do you want to become known as an industry expert, attract traffic to your website and boost sales? Blogging just once a month can deliver all that—and more. More than half of companies that blog at least once a month have acquired customers through their blog, according to HubSpot’s The 2012 State of Inbound Marketing. (Sixty-six percent of those who blog weekly, and 78 percent of those who blog daily, have gained new customers.) However much time you choose to invest, here are 10 tips for successful blogging....
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...
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Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.