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Twitter launched Website Cards, a great new option for content marketers on the social network. Twitter defines Website Cards as “a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.”
The Website Cards allow users to preview an image, see related context and experience a clear call to action in their timelines before tapping — something that may also increase the quality of click-throughs your brand is getting.In testing, brands saw significant decreases in cost-per-click (CPC) compared to campaigns that used an image and URL to drive website traffic, as well as higher engagement rates and click-through rates.
Now you know what Website Cards are, but what can you do with them? Read on, friends....
Twitter launched Website Cards, a great new option for content marketers on the social network, but what can you do with them exactly? Read on.