Simply Social Media

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

 
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company

Today, more than ever, employers are searching and looking for employees online. Having a professional online presence that looks good is really important. The good news is that by following just a few steps you can make your LinkedIn profile look amazing, making you more likely to get hired. Whether you’re job hunting, looking for freelance clients, or simply want to keep up to date with company news, you will find a good profile is essential.Here are five tips to create the best looking LinkedIn profile on the web....

Social media lay people may regard LinkedIn as, primarily, a venue for networking and for career advancement—but smart business owners know better. They know that LinkedIn is nothing less than a critical tool for brand enhancement and lead generation. Indeed, when used properly, LinkedIn can actually be used to drive traffic to a company website and ultimately to garner higher sales. The trick, of course, is having the right LinkedIn marketing strategy. Six basic pointers are offered below....

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't....

Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn.

Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....