Simply Social Media

In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO.

One of my favorites? Using advanced search operators. Why are these so important? In one word: Google.

Every SEO should know Google like the back of their hand. It’s by far the most important search engine to focus on, and it’s how many of your future customers will find you.

I’ve met a lot of SEOs who could recite Google’s last 10 algorithm updates, but they can’t actually use Google all that well. Imagine that!

By using search operators, you can slash the time you spend on Google and get better results. And the best part: It’s not difficult at all. Even if you’re not doing a lot of SEO, you owe it to yourself to learn these so you can use them in your day-to-day work....

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....