Simply Social Media

Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases.

 

But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data.

 

Staying on top of these problem areas is the only way to get accurate, trustworthy data.

 

Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.