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It's time for Facebook fundamentals. Remember: The purpose of your Facebook page is not to sell stuff to people, it’s to engage them.
There’s a digital divide in the small-business world—between those companies that know how to use social networks like Facebook FB +0.52% and those that don’t have a clue. If you’re on the clueless side, it’s not too late. You can learn.
First, before you even begin a Facebook presence for your business, you need three things, says Ramon Ray, founder of SmallBizTechnology.com and author of The Facebook Guide to Small Business Marketing. You need an appealing website, you need fresh content on your site regularly, and you need email marketing or some other mechanism to capture customer email addresses....
Face the Facebook facts. You need a plan before you jump into any social marketing plan or social media program.