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Scoop.it!
L'explosion du numérique et du transmédia a permis aux créateurs de développer leur univers et leur storytelling sur un grand nombre de supports. 
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Scoop.it!
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?" Via The Digital Rocking Chair
Dr. Pamela Rutledge's curator insight,
May 2, 2013 2:17 AM
Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders. |
Scoop.it!
Les débuts de la saison 4 de Game of Thrones confirment le succès de la série de HBO. Comment expliquer ce phénomène ? Que doit-il à la stratégie transmédia déployée par la chaîne ? Entretien avec Mélanie Bourdaa.
Terheck's insight:
More pictures on http://www.pinterest.com/terheck/game-of-thrones/
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