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Scooped by Ignacio Conejo Moreno
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Seo, Social Media Marketing | Scoop.it
From www.copyblogger.com - March 6, 2013 7:00 AM
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
Ignacio Conejo Moreno's insight:

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

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Markose Abraham's curator insight, March 5, 2013 6:01 PM
Yes copywriting is necessary at times.
Denyse Drummond-Dunn's curator insight, March 6, 2013 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?
Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 
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Rescooped by Ignacio Conejo Moreno from Story Selling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Seo, Social Media Marketing | Scoop.it
From www.theglobeandmail.com - February 15, 2013 8:14 PM

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl
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Ken Jondahl's curator insight, February 14, 2013 8:46 AM

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.

 

Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?

 

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.

 

It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage.
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Seo, Social Media Marketing | Scoop.it
From blogs.hbr.org - February 22, 2013 7:25 AM
The skills of a great influencer are learned, not innate.
Ignacio Conejo Moreno's insight:

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

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ozziegontang's comment, February 21, 2013 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
ozziegontang's comment, February 21, 2013 5:18 PM
To alter a perception. An explanation masquerading as fact.
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | Seo, Social Media Marketing | Scoop.it
From www.inflexion-point.com - January 25, 2013 4:33 AM
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?
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Edna Campos's curator insight, February 1, 2013 4:27 PM

Muy buen articulo..
Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...
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