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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Seo, Social Media Marketing | Scoop.it
The skills of a great influencer are learned, not innate.
Ignacio Conejo Moreno's insight:

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

ozziegontang's comment, February 21, 2013 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
ozziegontang's comment, February 21, 2013 5:18 PM
To alter a perception. An explanation masquerading as fact.
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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Denyse Drummond-Dunn's curator insight, February 8, 2013 4:48 AM

Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.

Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

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A05 001 00013 LIBERATION WRAPPER

Ignacio Conejo Moreno's insight:

En esta innovación de la cadena de comida rápida japonesa Freshness Burger se vuelve a demostrar que un pequeño esfuerzo en escuchar las necesidades de tu cliente, se puede materializar en una ventaja competitiva:
Es una idea original, sencilla y creativa, una mejora barata (baratísima, de vergüeza) y sencilla de implementar y  aporta valor a su target.
Estoy seguro de que no tardarán en salirle imitadores, pero mientras tanto tendrán mayores ventas, y aun después la fama y el mérito seguirán siendo suyos; y esto, el cliente no lo suele olvidar.

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Seo, Social Media Marketing | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Seo, Social Media Marketing | Scoop.it
Jeff Domansky's curator insight, January 11, 2013 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected