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Via Robin Good
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Rescooped by Shaun Ling from Internet Marketing Strategy 2.0 |
Scoop.it!
Shaun Ling's insight:
Use heatmap to increase conversions
5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.
smart stuff
best practice: copy writing