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So how come Thomson Reuters wasn't using Twitter two-factor authentication?
Chances are that's because it's just not a good security solution for most media organisations using social media.
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A Thomson Reuters spokesman told The Wall Street Journal's Digits blog Monday night in an email: “Earlier today @thomsonreuters was hacked. In this time, unauthorized individuals have posted fabricated tweets of which Thomson Reuters is not the source. The account has been suspended and is currently under investigation.”