Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Researchers at the RIKEN Brain Science Institute in Japan have uncovered the brain processes by which humans learn to understand the values of others and use this information to predict their decision-making behavior. Using fMRI scans, researchers found that "humans simulate the decisions of other people using two brain signals encoded in the prefrontal cortex, an area responsible for higher cognition." 
No comment yet.
Sign up to comment
Scoop.it!
An Emory University neuro-imaging study shows that personal values that people refuse to disavow, even when offered cash to do so, are processed differently in the brain than those values that are willingly sold.
Scoop.it!
How do shoppers use price to judge quality and value?
In the end, though, you probably want to consider both quality and value when making a choice. When you're standing in front of the wall of blenders, you can do that by taking your choice in stages. Start by treating the choice as if you are picking the best blender for a friend. That will allow you to focus your evaluation on the quality of the products. After you feel you understand the quality, then go back and focus on the one you would really like to buy. That way, you can let your focus on value happen after you have already thought about quality.
|
Scoop.it!
People make decisions—and act—based on their beliefs. The more we understand about the mechanism of why people believe what they do and how they act on it, the more we understand about people. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=7&tag=neuroscience
Scoop.it!
What we do know is that measures of general intelligence are practically useful. Frank Schmidt, of the University of Iowa, and the late John Hunter, of Michigan State University, documented that g is the single best predictor of job performance across a wide range of occupations — better than personality, interest, motivation and even job experience. People who do well on tests of intelligence tend to make the best mechanics, managers, clerks, salespeople, pilots, detectives and scientists. They also tend to make the best teachers. It makes perfectly good sense, as Andrew Biggs and Jason Richwine argue, to use intelligence as a predictor of teacher performance. We should want smart people to be our teachers.
|
