How do consumers achieve self-affirmation when purchasing products? | Science News | Scoop.it
From phys.org - May 16, 2012 4:10 PM

People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people more open-minded.



More on SELF-ESTEEM: http://www.scoop.it/t/science-news?tag=self-esteem