Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a "neuro" drink claims to reduce stress. There's just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.
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While just about every educator would agree that highly engaged students learn more than bored, distracted students, there's been little effort to measure engag... 
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Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.
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In their quest to unlock the secrets of consumer behavior, reading the human brain itself surely beats out focus groups.
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For centuries, theater of the mind has been used to train people to improve their memories. Theater is a good metaphor to describe the different world of the brand that we enter into when we read a print ad, watch a television commercial or interact with a digital ad online.
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Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination.
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The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
Heitor Fox's curator insight,
April 22, 2015 9:24 AM
Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)
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The Reptilian Brain is the CEO of decision making. NEUROMARKETING: http://www.scoop.it/t/science-news?tag=neuromarketing
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Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).
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![An Ecosystem of Memories [NEUROMARKETING] | Science News | Scoop.it](https://img.scoop.it/toD54JNe8uPYxnA74LxpgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, particularly for researchers in the new area of marketing neuroscience.
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AnswerLab took their eye-tracking devices to a San Francisco café and had participants view different profiles from Match.com and eHarmony. Their technology allowed them to measure gaze patterns precisely, and to determine how much time each subject-consumer spent viewing different elements of each profile. AnswerLab discovered that women are more “careful consumers” of, well, other humans—as potential mates. Women spent nearly 50% more time than men to assess whether someone’s profile might be a match. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=7&tag=neuroscience
Urbansocial's curator insight,
July 1, 2014 10:58 AM
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In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!).
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