Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties. 
No comment yet.
Sign up to comment
|
Scoop.it!
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make you either take on the brand's characteristics or display the opposite characteristics, depending on how you feel about the brand.
|
