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Scoop.it!
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We were the creative team on this, coming up with the concept for the Augmented Reality experience. AUGMENTED REALITY: http://www.scoop.it/t/science-news?tag=Augmented%20Reality 
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Scoop.it!
The past decade has seen a dramatic increase in the presence of gays in American advertising. The media has transformed the stigmatized stereotype of gays into a new, socially desirable image of stylish consumers with high-end taste.
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News Corp.'s pay TV channel FX is teaming up with sister movie studio 20th Century Fox on an iPad app that will follow along during airings of the hit show "Sons of Anarchy" and offer up ways to buy products that appear on screen.
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Scoop.it!
In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!).
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"The Ferrari is exactly the same in the human context," says evolutionary psychologist Gad Saad, "as the peacock's tail is on the peacock." Saad... Via Ricardo AHUATZIN DUEN
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