Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Emails | Content patterns | Intuit Content Design System

Emails | Content patterns | Intuit Content Design System | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Across Intuit, we rely on email for marketing, product communications, and help. Follow the email content parttern tips for doing it better.
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What's the ideal email marketing copy length? | Emma Email Marketing

What's the ideal email marketing copy length? | Emma Email Marketing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A lot of factors go into crafting a document that checks all these boxes but one of the most critical is targeting the ideal email marketing copy length. Emma shows you how to write the perfect email.
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Escribir correos que enganchen al usuario

Escribir correos que enganchen al usuario | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Samuel escribe hoy sobre cómo escribir correos que enganchen a los usuarios a partir de dos artículos y las experiencias propias del Estudio.
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Welcome Emails for B2B subscribers

Welcome Emails for B2B subscribers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editor's Note: This is a guest post by Kevin George, Head of Marketing at EmailMonks. Email marketing is an efficient medium to keep your B2
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Email Subject Lines - 7 Formulas You Can Start Using Now

Email Subject Lines - 7 Formulas You Can Start Using Now | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This blog post takes the guess work out of creating email subject lines that make a huge impact on your email marketing campaigns. There are 7 formulas shared in the post that make things easier.
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Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Ever taken a closer look at your email to see what companies are actually getting your attention? And how? Isla McKetta offers a peek inside her inbox. Learn about the types of email subject lines and analyze what works and what doesn't.
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The 30 Magic Marketing Words You Should Be Using | VR Marketing Blog

The 30 Magic Marketing Words You Should Be Using | VR Marketing Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Here are 30 you should be using:
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The 10 Best (and Worst) Performing Words in Email Subject Lines

The 10 Best (and Worst) Performing Words in Email Subject Lines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email Marketing - If you want to boost engagement with your email campaigns, it helps to say thank you in the subject line, according to a recent report from Adestra.
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Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]

Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email Marketing - Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
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Email marketing: cómo aumentar la conversión

Email marketing: cómo aumentar la conversión | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La conversión es la meta de cualquier modelo de negocio basado en el ecosistema digital ¿Quieres aumentar la conversión en tus campañas de email marketing?
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Email Subject Lines That Sell

Email Subject Lines That Sell | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email Marketing - Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
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Necesitas más que nunca un asunto efectivo para tu marketing por email

Necesitas más que nunca un asunto efectivo para tu marketing por email | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
"La economía digital mueve cada vez más dinero en España." (Revista Capital Marzo 2015) Con esta frase se inicia un artículo muy interesante sobre la evolu
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The Ultimate Subject Line Tip Sheet - Pardot

The Ultimate Subject Line Tip Sheet - Pardot | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A few months ago, we wrote an article that came to the following conclusion: there’s no silver bullet for subject lines.
Fortunately, there are general rules and guidelines that email marketing companies like Mailchimp and Litmus have identified that can help you increase your open rates. Phrasing subject lines as questions, including a call to action, referencing location — all of these have been shown to positively impact open rates.
We know it can be hard to keep track of all of the dos and d
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The Five Most Effective (and Ineffective) Words in Email Subject Lines

The Five Most Effective (and Ineffective) Words in Email Subject Lines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email Marketing - Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
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19 Subject Line Stats Impacting Our Open Rates

Even a perfectly written email goes to waste without a subject line that prompts people to open it. That's where these 19 subject line stats can help.
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¿Cómo redactar el asunto de un email para que se lea?

¿Cómo redactar el asunto de un email para que se lea? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
redactar el asunto de un email
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Cómo optimizar un email de promoción [Infografía] - Cafeína Digital

Cómo optimizar un email de promoción [Infografía] - Cafeína Digital | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Los emails de promoción son completamente diferentes a los de contenido, y es muy importante entender cómo optimizarlo para obtener resultados positivos
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Best Practices for Email Subject Lines

The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Tell, don't sell your email.
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How to Craft the Perfect Email Subject Line

How to Craft the Perfect Email Subject Line | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If it’s your job to come up with a subject line that is compelling enough to cut through all that clutter, leverage your personal experience to help.
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Redactar emails que se abren, se leen y se clican (1)

Redactar emails que se abren, se leen y se clican (1) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Artículos: Redactar emails que se abren, se leen y se clican (1)
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of
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Email marketing subject line myths

Email marketing subject line myths | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
7 Email subject line myths exploded...
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Disable Their Delete Key | ClickZ

Disable Their Delete Key | ClickZ | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Email subject line lessons from the SXSW catalogue.
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Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.