Redacción de contenidos, artículos seleccionados por Eva Sanagustin

En la época de los modelos de negocio en medios digitales basados en el volumen, esto es, en conseguir el mayor número de páginas vistas e impresiones posibles, era mucho más rentable publicar tres artículos de 800 palabras cada uno, que uno de 2.400 palabras. Simplificando: si en cada página había, por poner un ejemplo, […]

A la hora de concretar la extensión de un texto, su finalidad y el público al que se dirige son fundamentales. Te contamos pros, contras y consejos útiles

Discover how long a blog post should be to support content marketing success, including factors such as SEO performance and high conversion rates.

Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing Institute says that what matters is whether it’s helping your readers.

A recent study finds a positive correlation between backlinks and content with less than 700 words.

Marketers define short-form content and explain its place in a content marketing strategy (with examples and tips) in this #ContentChat recap.

Need the latest long-form content statistics to reference in your article or presentation? Grab these fresh numbers from reputabl

Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything important to say.

Don’t write thousands of words just because you think the content will rank higher. Do this instead – Content Marketing Institute

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.

Get to know the important, albeit subtle, differences between the four most popular types of long-form content—and why they work.

The answer depends on your user's intent! We'll show you how to determine if they want more words or images from your content.

Long-form articles are becoming quite a trend, especially for SEO related purposes. Here is our guide how to take advantage of this trend using WordPress.

Long blog posts are inherently more difficult to write, but they have a potentially greater pay-off. Here are seven reasons to create more long blog posts.

Descubre los 3 factores que determinan la extensión de un texto: el público al que te dirijas, el objetivo del texto y tu producto o servicio que vendes.

Consistent blog posts, delivered every week (or more frequently), help your website rank higher with the search engines.

A lot of factors go into crafting a document that checks all these boxes but one of the most critical is targeting the ideal email marketing copy length. Emma shows you how to write the perfect email.

Número de palabras. Es un tema del que se habla mucho hoy en día. Los bloggers y marketers de contenido siempre se están preguntando cuál es la extensión ideal a la que deben aspirar. ¿Cada pieza de contenido debería tener formato largo, o es mejor apostar por piezas más cortas? Es una pregunta válida y algo que he …

What's the ideal blog post length? Well, that depends on you, your content and your readers. Here are some tips to help you find your perfect length.

Which is best: long form or short form content? In this guest post, content strategy Ronell Smith argues in favor of short form, citing data and personal experience.