Your new post is loading...
"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back.
...I was shocked to hear a good number of people in the room express the opinion that the field of marketing was not about doing good nor bad; instead, it was about having a skill (effective communications and persuasion) that could be employed for any cause indiscriminately....
