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I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal.
With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.
Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us. Without further adieu, here are 10 social media predictions for 2015 from 10 social media CEOs....
The latest edition of the annual Internet Trends report includes key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile results. The Kleiner Perkins Caufield Byer report highlights areas of revenue growth, potential future opportunities and where mature markets are impacting growth....
Most of us have had Facebook accounts for the past few years, if not a decade. But time and bloat have turned once-beloved font of nostalgia into an onslaught of faux-sentimental sludge from strangers. So as Facebook stands poised to break itself into a bunch of different apps, we say to you: Screw it. It's time to start fresh.
Facebook, Twitter and Linkedin don't care about social connectivity, they care about media and inventory and monetization. Here's why, and here's what it means.
...Our desire to connect with one another (and with companies and organizations) via these platforms is what drove their usage and rise to prominence in the first place, but now that they have our attention (and do they ever), they’ve pivoted to supply us not with more and better ways to interact with real people, but instead more and better ways to consume content that corporations pay to put in front of us. Sound familiar? It should, as this is the exact same model network television has employed for 60+ years; give away something that is truly wanted (programming), and when people take you up on that free offer en mass, monetize that aggregated attention wherever and however possible....
At HootSuite, we’ve been lucky to have a front-row seat to all of the exciting change as it unfolds, over the past five years. So who better than HootSuite’s key leaders—who are out on the social media frontlines every day—to share with us their insights into what we can expect to come next year?Here are 5 social media predictions for 2014 from some of our key executives...
The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.
People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....
Could apps like Snapchat lead to more 'temporary' social media use and a different way of thinking about how we curate our online presence?...
Jurgenson envisages that the rise of temporary social media apps like Snapchat could create an anti-nostalgia, which frees us to forget.This could also change the way we look at photos and documents: knowing it will disappear demands we pay more attention. As Jurgenson says: “Permanent social media fixates on the details of a photo, whereas temporary social media fixates on what it meant and what it moved within you.”
A more temporary social media could also change the way we use these networks. Instead of carefully considering how each post could impact us one day, we’re more likely to freely share....
There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all? When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....
Web application performance monitoring company New Relic studied some 42 billion page views. Because many tech savvy sites use New Relic to improve performance, this data provides not just an indicator of where users are today, but where they’re going. Companies like Google and Facebook have had access to vast amounts of data on how consumers behave on the web for years. Now you can get access to this same kind of Big Data, even if you don’t have their scale. Here are four key insights from the Quarterly Web And Mobile Benchmark...
Where does all of that real-time chatter go when the moment has passed? Some entrepreneurs think it could fuel the next generation of disruptive products. “What are you doing right now?” Facebook asked its users in 2007. The social network, and its peers, have since become less dedicated to the present moment. Facebook has created Timeline, a historic presentation of daily posts.Foursquare has turned its vault of real-time check-ins into a valuable recommendation engine. And Twitter recently launched a feature that allows users to download their tweet archives. For the first time, social media platforms are looking back. By facilitating constant, real-time conversation, these platforms inevitably created a detailed log of the past. As a habit of sharing and an emerging quantified-self movement merge, the potential to recycle our real-time content grows. The next big thing, some entrepreneurs believe, will leverage not “right now,” but “then.” Here’s why: Content Gets Less Valuable Over Time. And Then It Gets More Valuable....
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The average six-year-old is more technologically literate than the average 45-year-old, reports a new study from communication watchdog Ofcom.
The annual report, which examines British consumers, was published on Thursday.The arrival of broadband Internet access in 2000 created an entire generation of kids whose communication is “fundamentally different,” from other older generations, Jane Rumble, Ofcom’s media research head told the Guardian. These kids — ignorant of the days of dial-up — have been able to readily connect to the Web since their inception.
Tech savvy was measured with Ofcom’s “digital quotient” test (DQ test), which does not test basic intelligence but rather awareness and confidence with technology — from gadgets, to the Internet, to smartphone apps. Ofcom tested 2000 adults and 800 children. The Guardian explains the results....
I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months...
The news yesterday that Vic Gundotra, Google’s Senior Vice President of Social, is leaving comes as little surprise. I read about it on Facebook first, then on Twitter, then on Secret, and then on Google+, which perhaps says everything about the success of Google’s most recent foray into social. Google+’s momentmay have passed, but the lessons to be learned will last a lifetime for me, and for the hundreds of others who played a role in building it.
The Coming Death of GoogleToday, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing cacophony among bloggers and the wider media over the future of the company in the throes of an industry rapidly changing due to social, local and mobile. Google was still primarily a web-based company, the bulk of its revenues derived from advertising that had failed to deeply penetrate any of these three nascent verticals....
Welcome to Twitter's gradual disappearing act. Update: screenshots from an alpha test group show at-replies are indeed being phased out.
What will Twitter look like in a year? Two years? A lot less like itself.
At least that's the impression Vivian Schiller, head of news at Twitter, gave addressing the crowd two days ago at the Newspaper Association of America's mediaXchange conference in Denver. During her talk, Schiller called at-replies and hashtags "arcane" and hinted that Twitter might soon move them into the background of the service....
Facebook has been very kind to me over the years and I've written so many good articles about it that now it is time to add a little balance.
Nobody has written more positive stuff about Facebook over the last 4-5 years. I was so overwhelmingly positive about the company that plenty of people suggested on a regular basis that I was a fan boy or that I owned stock in the company. Since 2006 I thought that Facebook was the best run company and most interesting change in technology we have seen in generations. It inspired revolutions across the Middle East, attracted well over a billion users and provided some of the most targeted marketing solutions in the history of the world. Over the last 2-3 months my mind has been changing though and today I’ve decided to de-activate my account on Facebook. Here is why….
It is not so much a revolution but a rapid evolution and digital transformation....The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be....
Case study: Virgin America is using its Twitter presence to handle everything from seat changes to cocktail requests—even at 35,000 feet.
Steve Jenkins was waiting for takeoff when he noticed it—his boarding pass for Virgin America Flight 753, bound for San Francisco, was missing his frequent flier number. He could have flagged a flight attendant. He could have called customer service. Instead, Jenkins, the CEO of a Seattle-based gaming company, decided to pick up his phone and tweet.
Four minutes later, Virgin America responded:Jenkins messaged @VirginAmerica with his ticket details. He was all set before the plane left the tarmac."It would have taken me longer to call, go through the whole phone tree, find someone, and authenticate myself," he said. "And if I hadn't done it when I thought about it, I might have forgotten about it."...
It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more a) Digital b) Networked and connected c) Mobile d) Social ( we live in a people network age) e) Driven by emerging markets f) People powered as tech democratizes everything and empowers people Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these six new realities....
IT'S the social network you've never heard of but it's climbing the rankings in Apple's App Store. In fact, Pheed is the number one most downloaded free app in the App Store under the social networking category, outranking both Facebook and Twitter. And it's been that way for more than a week. So what is Pheed and how does it work? Well, it's a social network that works much the same way as Facebook or Instagram. You sign up, either with an email address or a Facebook or Twitter login, you follow people and people follow you back. You can comment on people's posts and they can comment on yours. It looks and feels like a more sophisticated Instagram....
Internet. Things. Add the “Of” and suddenly these three simple words become a magic meme -- the theme we’ve been hearing all week at CES, the oft-heralded prediction that may have finally arrived in 2013. While not devoid of hype and hyperbole, the Internet of Things (IoT) does represent a revolution happening right now. Companies of all kinds – not just technology and telecommunications firms – are linking “things” as diverse as smartphones, cars and household appliances to industrial-strength sensors, each other and the internet. The technical result may be mundane features such as intercommunication and autonomous machine-to-machine (M2M) data transfer, but the potential benefits to lifestyles and businesses are huge. But … with great opportunity comes great responsibility. Along with its conveniences, the IoT will unveil unprecedented security challenges: in data privacy, safety, governance and trust. It’s scary how few people are preparing for it. Most security and risk professionals are so preoccupied with putting last week’s vulnerability-malware-hacktivist genie back into the bottle, that they’re too distracted to notice their R&D colleagues have conjured up even more unpredictable spirits. Spirits in the form of automated systems that can reach beyond the digital plane to influence and adjust the physical world … all without human interfacing....
What will the social TV landscape look like in 2013? Experts weighed in with their predictions at CES during a panel discussion on how social media is changing TV consumption, discovery, and measurement. Social television can be defined as the intersection of television content and social networks. The category also considers how consumers engage with TV-enhancing applications on second screens like mobile phones and tablets.... Predictions aside, all the panelists agreed on a few key things. The consensus was that social applications and experiences don't work on the actual television set, despite their prevalence on smart TVs. Secondly, all of the panelists believe that social TV is still in its infancy, or rather its "first or second inning," as Wolf said.
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Neil Schaeffer shares the social media predictions for 2015 from 10 social media CEOs.