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With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner.
Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority.
9 easy steps for social media success in 2013
The objective is block your social media activity into bite size chunks so you don’t feel swamped....
This is a must-read blueprint for social marketing success. Heidi Cohen says keep it simple and try out a few social media channels to see what works.