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The way to think about where voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen, to the content’s production style, every aspect of a brand’s content creation needs to be geared towards its audience.
Some brands already know their voice. You, as a blogger, may already know yours. Even when your client provides keywords and example content, you still should visit their social media pages and website blog to get a feel for the content. Often, however, you’ll work with a client without a clear voice, and that’s where this article will focus.
Whether you’re branding your own blog or helping a new client develop a clear voice before you begin any content creation, you need to know the audience you’re writing for....
Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.