Public Relations & Social Marketing Insight

A few months ago, I published a post titled “Why You Can’t Afford $25 Blog Posts,” and it was one of our most popular of all time. As I was writing it, I remember wishing that someone would do a study on what you really get when you buy bargain-basement content.

As a certain book says, ask and you shall receive.

Last week my friend Lisa Alexander was kind enough to tag me in a post sharing some, yes, actual research on whether you get what you pay for when it comes to content writers. Let’s take a look….

In my experience, a big challenge for writers is the inappropriate edit. You know, the guy who corrects spelling errors in your outline, or wants to rearrange the whole thing during the proofreading stage. In fact, only 32% of business writers say that their process for collecting and combining feedback works well.

I’ve written before about the five levels of editing, with posts on each type. But if your reviewers still don’t get it, lay this infographic on them. Then tell them what you’re looking for, and when you need the feedback. It will increase your chances of getting the comments that you need, rather than the ones that drive you crazy....

Copywriters. The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. 

So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too....