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Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change.
Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....
You can use this RIGHT NOW to improve your Web presence!
You will undoubtedly find that your company is doing a great job answering these 6 questions if your organization is effective. Think about it. Effective organizations have engaged employees, execute very well, are broadly aligned with their purposes and continually adapt to external conditions. Customer service and product/service innovation will be responsive and timely, employees will thoroughly understand what the company is all about and how it delivers on its mission; their sincere enthusiasm and dedication will make a strong case for why customers should care....