Public Relations & Social Marketing Insight

The principles of minimalism in web design are that a website (and other mediums as well) should be stripped down to their bare bones, while carefully making use of whitespace and improving readability with clearer typography. When implemented correctly, the result will allow users to focus on what’s truly important without being distracted by non-essential elements.

While this may sound easy, it can be difficult deciding what the truly important elements are and what’s little more than decoration. It can also be risky. Accidentally removing a seemingly innocuous element could be deemed critical by the user and could result in the wrong message (or worse, no message at all) being delivered to your target audience....

With a new year just around the corner, it’s time to take a look at the future direction of web design.

As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experiences (UX).Personal, interactive, and relevant are three keywords which users want from their UX.

Which basically means web designers now face the challenge of developing a website which understands and responds to its users throughout the process....