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The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.
Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.
What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality.
In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers....
Content marketing is competitive, and the modern reader has a short attention span. How do you get them to click and read your content?